Closeup toothpaste broke barriers on Valentine’s Day space by redefining the meaning of physical closeness when it partnered with the biggest Valentine’s Day parties around the country and gave away tickets to social media fans who made their move and got close-up to their crushes. Closeup took over the Onyx Nightclub in Sandton, Johannesburg on Friday, the 16th and Kulture Club in Durban on Saturday, the 17th and Jade Lounge in Cape Town on Thursday, the 22nd of February 2018.